Get healthier, not just healthcare.

We are passionate about reinventing healthcare as holistic, personalized and science-backed care that inspires and empowers healthier living and active aging.
Woman lifting weightsWoman lifting weights

54 million Americans

Affected by low bone mass
Half of all adults age 50 or older are at risk of breaking a bone and should be concerned about bone health.

1 in 2 women over 50

Will break a bone due to osteoporosis
Osteoporotic fractures are responsible for more hospitalizations than heart attacks, strokes and breast cancer combined.

300,000 hip fractures

Per year in the United States alone
One quarter end up in nursing homes and half never regain previous function.
Source: The bone health & Osteoporosis Foundation

We aim to change these statistics.

By creating personalized exercise programs designed for women 50+, we help women get stronger and live life actively.

Our team & writers

Our team of medical practitioners & content writers believe proper exercise, nutrition and wellness are critical to healthcare.

Rachel Tavel, PT, DPT, CSCS
Director of Content
Rachel Tavel, PT, DPT, CSCS is a Doctor of Physical Therapy, Certified Strength and Conditioning Specialist, and writer. Her writing has been published in Forbes, Men’s Health, Runner’s World, SELF, Bicycling Magazine, The Huffington Post, and other publications.
Nicole Lombardo Stoltz, PT, DPT, CSCS
Well Guide Writer
Nicole Lombardo, PT, DPT, CSCS is a physical therapist with 10+ years in the fitness industry, 5+ years of clinical experience, and 3+ years of industry-relevant writing and digital content creation. Nicole received her DPT from Rutgers University.
Caitlin Beale, MS, RDN
Well Guide Writer
Caitlin Beale, MS, RDN is a registered dietitian nutritionist and health writer. Before writing full-time, Caitlin owned a private practice where she specialized in women's health and gut health.
Jennifer Lindner, MS, RD, CDN
Well Guide Reviewer
Jennifer Lindner, MS, RD, CDN has focused her career on helping adults improve their nutritional status in the clinical setting. She has extensive experience with a wide range of diagnoses, including heart disease, diabetes, obesity, gastrointestinal disorders and cancer.
backed by experts

Meet our medical advisors

Our expert advisors help us understand the latest clinical guidance and scientific research so that we can best serve your needs.
Dr. Felicia Cosman, MD
Dr. Felicia Cosman is Editor-in-Chief at Osteoporosis International, Osteoporosis Specialist and Professor of Clinical Medicine at Columbia University Medical Center.
Kavita Patel, PT, DPT
Kavita Patel, PT, DPT is an Advanced Clinical Specialist at Kessler Rehabilitation Center, a BHOF Ambassador Council Member and an Adjunct Faculty Instructor at Rutgers University.
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